LinkedIn SEO: How to Get Optimized for More Leads

When we think of SEO for Linkedin, most of us think of job hunting, hiring managers, and even spammy salespeople. Anyone else getting at least 5 ‘copy and paste’ messages a day? However, Linkedin is used for a lot more than that. Linkedin functions as a search engine for business, which means people are searching for all kinds of different businesses on there.

Now, you might be thinking, Kim, I’m almost certain no one is searching for a nail tech or esthetician or car repair service over on Linkedin. And I’d have to agree with you on that one. So that’s why this next point is one you’re going to want to listen to.

Why everyone needs a Linkedin business page

Linkedin may not be the place your ideal client will go looking for you, but here’s why you should set up a page regardless.

  1. Google scans Linkedin for relevant information. That means that when some searches for “hairstylist Fort Worth” that your Linkedin could show up in the search result.
  2. Your Linkedin can appear in your Google My Business listing under ‘socials.’ Giving your leads another touch point to help grow the trust between you both.
  3. A Linkedin business page gives you more credibility and more authority because you are seen as a more trustworthy business being listed on such an official website.

What Google Scans for Keywords

Google scans a few different parts of your Linkedin business page for keywords to help it give your information to the right searches. 

linkedin tagline for Vitalogy Healthcare Mckinney, TX

A few last tips for Linkedin SEO:

Keep your eyes out for my guide on how to optimize your Personal Linkedin Profile coming out soon!