When we think of SEO for Linkedin, most of us think of job hunting, hiring managers, and even spammy salespeople. Anyone else getting at least 5 ‘copy and paste’ messages a day? However, Linkedin is used for a lot more than that. Linkedin functions as a search engine for business, which means people are searching for all kinds of different businesses on there.
Now, you might be thinking, Kim, I’m almost certain no one is searching for a nail tech or esthetician or car repair service over on Linkedin. And I’d have to agree with you on that one. So that’s why this next point is one you’re going to want to listen to.
Why everyone needs a Linkedin business page
Linkedin may not be the place your ideal client will go looking for you, but here’s why you should set up a page regardless.
Google scans Linkedin for relevant information. That means that when some searches for “hairstylist Fort Worth” that your Linkedin could show up in the search result.
Your Linkedin can appear in your Google My Business listing under ‘socials.’ Giving your leads another touch point to help grow the trust between you both.
A Linkedin business page gives you more credibility and more authority because you are seen as a more trustworthy business being listed on such an official website.
What Google Scans for Keywords
Google scans a few different parts of your Linkedin business page for keywords to help it give your information to the right searches.
Business name, this may seem a little bit pointless. You might be thinking something like, “I can’t just change my business name!” And you’re right, you can’t, and you should never try and add keywords to an existing business name in any listing; otherwise, that would be considered keyword spamming - an SEO technique where a webpage or listing uses an excessive amount of keywords throughout the page to gain an unfair advantage. It’s just important to know that if you do not have keywords in your listing, your competitors who do may have a slight edge.
The tagline is the short piece of text you see underneath your business name on a LinkedIn page. This is a great place to add your keywords, including the city, area, state you are located in, mainly if you are a location-dependent business. Keep in mind that this can only be 120 characters.
About Page, this section of your profile can be 2,000 characters. You have lots of room here to try out various; keywords and keyword phrases. Remember that your about section should still tell a story about your business. Linkedin suggests using a framework that looks something like this,
Vision. What future does your business want to help create?
Mission. How does your business create that future?
Values. Who is our business? How does our business work?
Positioning. What makes our brand different?
Tagline. Our brand summed up in one line.
Products/Services. Here’s what our business provides.
You know the saying when you do what you love, you’ll never feel like you’re working? Well, we must never be working here at 13 Emeralds Marketing! And because we love what we do, we want you to love it too. Our team of technical SEO experts, paid ads strategists, copywriters, and web designers share their top tips from the goodness of their results-driven hearts. It’s what gives us the best SEO blog for small business owners and non-techies.
Sign up for our emails where we laugh (and sometimes cry) about all things SEO, paid ads, and organic growth. We deliver value straight to your inbox monthly.
(Don’t worry shady, spammy tactics are not in our DNA.)
