Skip to Content
local seo business woman

Local SEO vs Traditional SEO

December 23, 2020
by
Kimberly Fischer

I took a poll on my stories the other day and I found a huge problem with my messaging. I hadn’t clarified the difference between SEO + Local SEO.

So, here I am, clearing that up.

Here’s what they both are:

  • Search Engine Optimization (SEO)
  • A strategy to help you focus on improving your rankings on search engines

Organic SEO (traditional SEO):

  • Focuses on improving your ranking nationally over even globally 
  • Any business sector can get value from traditional SEO, but it’s best for businesses who aren’t needing to bring in foot traffic (think e-commerce, digital products & services)
  • The strategy typically includes: researching and targeting keywords, creating optimized content, speeding up your website, streamlining code, creating reputable backlinks

Local SEO:

  • Helps you to rank and optimize for local searches
  • Helps you to show up on Google Maps
  • Typical strategies include: claiming and optimizing Google My Biz,  managing and gaining positive reviews, targeting local keywords, location-specific web copy, adding your NAP (name, address, phone number) to local directories, and earning backlinks (here’s a link to a great overview of local SEO)

These are both similar strategies, but for businesses who need local leads, local SEO is the way to go. 

If this sounds like the strategy for you, book a free discovery call here.

If you’re still not sure, check out the form below to take a Local SEO discovery quiz to find out today.

Leave a Reply

Your email address will not be published. Required fields are marked *

We're in your corner

You know the saying when you do what you love, you’ll never feel like you’re working? Well, we must never be working here at 13 Emeralds Marketing! And because we love what we do, we want you to love it too. Our team of technical SEO experts, paid ads strategists, copywriters, and web designers share their top tips from the goodness of their results-driven hearts. It’s what gives us the best SEO blog for small business owners and non-techies.

Get to know the team
Recent Posts
AI Content Creation + Copywriting with Haley Dagan
Read More
How to Pick Blog Topics
Brainstorming Blog Topics for SEO Success
Read More
Subscribe!

Let’s Take the “Oh (No)” Out of SEO.

Sign up for our emails where we laugh (and sometimes cry) about all things SEO, paid ads, and organic growth. We deliver value straight to your inbox monthly.

(Don’t worry shady, spammy tactics are not in our DNA.)
chevron-down