I took a poll on my stories the other day and I found a huge problem with my messaging. I hadn’t clarified the difference between SEO + Local SEO.
So, here I am, clearing that up.
Here’s what they both are:
- Search Engine Optimization (SEO)
- A strategy to help you focus on improving your rankings on search engines
Organic SEO (traditional SEO):
- Focuses on improving your ranking nationally over even globally
- Any business sector can get value from traditional SEO, but it’s best for businesses who aren’t needing to bring in foot traffic (think e-commerce, digital products & services)
- The strategy typically includes: researching and targeting keywords, creating optimized content, speeding up your website, streamlining code, creating reputable backlinks
- Helps you to rank and optimize for local searches
- Helps you to show up on Google Maps
- Typical strategies include: claiming and optimizing Google My Biz, managing and gaining positive reviews, targeting local keywords, location-specific web copy, adding your NAP (name, address, phone number) to local directories, and earning backlinks (here’s a link to a great overview of local SEO)
These are both similar strategies, but for businesses who need local leads, local SEO is the way to go.
If this sounds like the strategy for you, book a free discovery call here.
If you’re still not sure, check out the form below to take a Local SEO discovery quiz to find out today.