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Get off the content hamster wheel 👇 What if yo

Get off the content hamster wheel 👇

What if you created one really high-quality piece of content a week, and then you repurposed that in 20 different ways?

If you know me, or anyone that prioritizes long term growth, you know BLOGS are where it’s at.

Blogs, and other types of long-form content (YouTube, podcasts) can drive traffic and leads for years.

Yes, years. 🤯

They are not only a powerful way to build your credibility and boost organic web traffic, but they make coming up with content a piece of cake!

You know that content for social media and your email list that you have to pull out of thin air every month?

Think about it this way:

👉 An average blog post is 1,000 words.
👉 Instagram captions have a limit of 2,200 characters. (and let’s be real, no one read to the bottom of those)
👉 Emails with less than 200 words, on average, have the highest click through rates. (thanks @hubspot for that stat).

You can do the math on how much content can be created from 1 single blog post.

SEO is very much a “work smarter, not harder” strategy. It’s a strategy designed for long term, organic growth that actually sticks around.

Reaching new leads, nurturing your current audience, and content marketing in general gets so much easier with blogs and long-form content!

Ready for for your content to start working FOR you? DM me “blogs” and let’s see if SEO is right for you!

#blogstrategy #womeninseo #womenintech #marketingonline #digitalmarketingagency #googlemarketing #marketingagency #seotips #googlemybusiness #contentstrategy #contentmarketingstrategy #leadgeneration #learnseo #contentmarketing101 #contentisking #seocontent #searchengineoptimisation #seo #seostrategy #seostrategist #allentx #allentexas #searchengineoptimization #searchenginemarketing

POV: you and Google are dating... You'd tell your

POV: you and Google are dating...

You'd tell your friends how much you LOVE the way they "keep you on your toes" 😍

6 months in, what you once thought was cute + endearing turns into an unpredictable, hot & cold, annoying nightmare 🤣

(just me?)

The fact is, the Google algorithm changes all. the. time.

Not only has Google recently changed their ranking systems, but it also doubled down on content standards, adding “experience” to expertise, authority, and trust (EEAT).

As a result, it’s become even more complicated to figure out what currently is – and isn't – considered a ranking factor in Google’s algorithms.

Here's what we know:

"EEAT" is not a ranking factor; it’s a set of ideals -- specifically for local SEO. The goal is ultimately for the content on your website to build your expertise, experience, authority, and trustworthiness.

How can you do this? ➡️ Swipe through to see how you can make the content on your website more EEAT-able (I'll see myself out).

👇👇👇
Want to stay informed on important changes like this?

My monthly newsletter has been REVAMPED to keep you in the know about Google's mood swings & all the piping hot SEO tea - without putting you to sleep.

Link in bio to add your name!

#eeat #googleupdate #googlealgorithm #seo #searchengineoptimization #contentmarketing #marketingdigital #marketingstrategy #webdesign#marketingonline #digitalmarketingagency #googlemarketing #seoagency #seotips #googlemybusiness #learnseo #searchengineoptimisation #leadgen #leadgenerationstrategy #smallbusinessseo #marketingforsmallbusinesses #allentx #texassmallbusiness #localseo #smallbusinessadvice #localbusinessmarketing

Think about Google like a person... Better yet, t

Think about Google like a person...

Better yet, think about Google as if they were a member of your ideal audience.

You wouldn't expect them to be *credit card in hand* ready to buy from you from day 1, would you? 👀

That's because building trust and authority take time - with your audience AND with Google.

➡️ Swipe through this post to learn the real reason it takes up to 6 months to see results with SEO!

If you're ready to take the time that it needs to wine & dine Google the way she deserves in order to see REAL, long lasting results, send me a DM! 🍷

We have a very limited number of spots left for a 2023 start!

#sustainablemarketing #seo #searchengineoptimization #searchenginemarketing #google #googleranking #seoranking #seostrategy #seoservices #seoagency #contentmarketingstrategy #leadgenerationstrategy #organicsearch #organictraffic #newwebsitelaunch #webdesigners #copywritersofinstagram #allentx #texassmallbusiness #allentx #womenintechnology #onlinebusinessowners #smallbizsupport

Where is SEO in the customer journey? Trick quest

Where is SEO in the customer journey?

Trick question... 😇

After watching this, you can see that SEO isn’t just for the top of the funnel 👀 SEO helps you reach customers at every stage their journey!

Because contrary to what you might think, SEO isn’t just to get found on Google. It answers every question your ideal customers is putting into the search bar.

And a person who is just becoming aware of the problem (that you solve) is asking different questions, and needs to see different info than someone who’s evaluating their options when they’re ready to buy.

The goal is to keep people on your site until they convert, right? Whether that be downloading, subscribing, booking, or making an actual purchase 👉 SEO can move people down your funnel on your site.

Watch the full reel to see examples of how your SEO strategy changes & what we target at each phase of the customer journey!

Keep following along here @13emeraldsmarketing for more simple SEO. If you want even more, add your name to my newsletter ➡️ link in bio.

#seo #seostrategy #customerjourney #keywordresearch #keywordsearch #seoexpert #salesfunnel #digitalmarketingtips #digitalmarketing101 #seotips #learnseo #smallbizsupport #smallbusinessadvice #localseo #seoagency #allentx #texassmallbusiness

I smell a contradiction... If I asked you if you

I smell a contradiction...

If I asked you if you wanted to scale your business strategically and sustainably so it withstands the test of time... what would you say?

Is the sky blue?

Does a bear shit in the woods? 🤣

And yet...

On calls, on social media, every day - I keep hearing business owners chasing dopamine, quick cash, and viral results that’ll fall as quickly as they came.

They aren’t thinking far enough into the future.

I get it - it’s hard to plan that far ahead.

But you’re only thinking about the next 6 months instead of the next 6 years. You have to think about how a new strategy or an investment is going to help you in the long run vs. how to make quick money.

I don’t care if your business is 2 minutes old - you need to be thinking about longevity.

So HOW, in the current, getting-more-saturated-by-the-day market, can you stand out and make it long-term?

✅ Getting visible
✅ Being consistent
✅ Becoming known for something

With SEO, your growth is exponential. 🚀

You’re creating consistent content over time AND keeping it relevant, so it builds upon itself.

So, the keywords build upon themselves, allowing you rank for more keywords more frequently.

And your traffic builds and builds and builds.

SEO is a truly scalable strategy because you don’t have to keep “upping” it.

It’s a strategy that builds on itself over time. The longer that you do it, and the sooner that you start, the quicker you see results.

Vice versa 👉 the longer you wait, the longer it’ll take you to get there.

If you’re not ready yet, that’s totally fine! I’ll be here when you are because, you guessed it, I’m in this for the long haul.

If you’re done with quick fixes and throwing spaghetti at the wall, you know what to do.

I only have a handful of spots to work together for the rest of the YEAR. DM me to claim yours!

#seo #longevity #longtermgoals #websitelaunch #smallbusinessadvice #ecommercebusiness #ecommercemarketing #ecommercewebsite #searchengineoptimization #seomarketing #seotips #seoexpert #seoservices #sustainablemarketing #worksmarternotharder #allentx #texassmallbusiness #digitalmarketingexperts #googleads

☠️ The SEO Graveyard ☠️ Things change co

☠️ The SEO Graveyard ☠️

Things change constantly and fast in the digital marketing space. If you don't adapt, you get left behind.

In SEO, there are a few unethical (aka "Black Hat") tactics that are used to get quick results, but go against Google's guidelines (and can tank your site health) 😷

So here lie the tactics we no longer use, don't work anymore, and/or never worked (but people still used anyway)

☠️ Keyword stuffing
👉 Whether you matched your fonts to the background of your web page so they'd blend in, or added bullets on bottom of the page, this was an old tactic used to stuff a bunch of contextually irrelevant keywords into a page just to rank for more.

Surprisingly, Google didn't used to look into context or what they now consider "helpful."

☠️ Using irrelevant or misspelled keywords in order to rank
👉 The purpose of infusing keywords in your website and blog content is to drive organic traffic. But, what we don’t want is for users to land on your page and leave immediately because it’s not valuable or engaging.⁠

We never use keywords with misspellings, grammatical errors or that make absolutely no sense. Remember: we’re creating content for human beings, not just for search engines.

☠️ Buying backlinks
👉 Buying backlinks is equivalent to buying followers on social media. And as we all know, this vanity metric does not get you more business.

Plus, Google knows! A big spike in backlinks is suspicious. + the links tend to be empty. The goal of acquiring reputable backlinks is to drive quality traffic, not just to increase the number.

☠️ FAQ schema (a recent graveyard addition)
👉 We used to use FAQ schema on pages to increase the chances of getting rich snippets - or "rank 0" - for Q&A sections.

Recently, Google switched this to only high authority health & government pages. So, now we are relying even more on the content to drive rich snippets for FAQs + People Also Ask.

✨

Hope we haven't spooked you too much by sharing these 👻 Want more simplified SEO tips + updates?

My monthly newsletter has been REVAMPED to keep you in the know about all the piping hot SEO tea - without putting you to sleep.

Link in bio to ad your name! 💚

$2,000/month in the 🗑️🗑️🗑️ A clie

$2,000/month in the 🗑️🗑️🗑️

A client came to me to set up their Google Analytics.

They were spending ✨$2,000/month✨ on Facebook ads, and their revenue had been increasing at about 15% per month!

So, their ads MUST have been working, right?

Not exactly...

When we were able to finally look at the data, we found that Facebook ads were only driving about 5% of conversions. 🧐

At the same time, their referrals had increased from 50% of conversions to 70% of conversions.

They weren't breaking even on Facebook ads, but their referral marketing had taken OFF! 🤯

So, they cut their Facebook ads, doubled down on their referrals, and increased profits.

⬇️⬇️
As business owners, taking risks is part of the game.

We have to try new strategies and outsource without a 100% guarantee that it will move the needle.

Experimentation and some occasional spaghetti-throwing IS necessary, but we should never go in blind. ❌

So HOW can we see if our clients’ SEO strategies are working?

How we can see if their ads are getting tons of traffic, but no conversions?

👇👇
Simple, we track the data. 📈

Whether it's productivity, marketing, or sales - you need to know what's working and what's not.

I've created a FREE comprehensive guide on setting up your Google Analytics 4 with custom events and conversions, as well as tips on how to use GA4!

Start making DATA-DRIVEN decisions in your business 👉 link in bio.

#googleanalytics #conversions #marketingtips #googleads #marketingstrategy #webdesign #digitalagency #marketingonline #google #digitalmarketingagency #googlemarketing #datadriven #datadrivenbusiness #GA4 #googleranking #seo #learnseo #searchengineoptimisation #seostrategy

Want to BOOST conversions? The key to converting

Want to BOOST conversions?

The key to converting is that it should be easy 😌

Users on your site shouldn’t have to search for your form, or make a million decisions to convert.

Here are a few common, simple ways people can convert on your site 👇
(remember: conversions don’t necessarily mean sales)

✨ Product purchase with easy add to cart buttons (free shipping also is a huge conversion booster)

✨ Freebie download with minimal detail inputs (aka don’t make them write an essay to download a freebie)

✨ Book a discovery call (this is typically the longest form they should have to fill out to convert. It’s okay because your leads should be qualified)

✨ Book a demo for SaaS

✨ Free samples for wholesalers

✨ Email newsletter sign up (only if you’ll actually email them)

👇👇👇

You could drive 100 people to your site every hour, but if no one converts... what’s the point? Do you know if people are converting on YOUR website?

Take a peek at your Google Analytics, and they’ll tell you exactly what’s happening from the moment a user lands on your site, which pages they spend time on, how much time they spend there, if + where they bounce from, and 🥁🥁 if they CONVERT!

If you haven’t set yours up, now is a great time because you can’t 👏 track 👏 backwards 👏

➡️ Grab my free GA4 Setup Guide at the link in my bio and start making data-driven decisions in your business.

#conversions #newebsite #seo #googleanalytics #ga4 #searchengineoptimization #searchenginemarketing #seostrategy #seoagency #dataanalytics #dataanalyst #ecommercetips #websitetips #websitetraffic #smallbusinessadvice #allentexas